Gordon Lau
Creative Director | Industrial Design
Gordon is an award-winning Creative Director with expertise in hi-tech innovations, branding, and product strategy. With nearly 20 years of experience, Gordon's mature approach to user-centric design allow him to develop deep 360-degree understanding of product attributes, CMF, production processes, mechanical component layouts, dimensional constrains and product trends. His unique deeper dive results in a timely delivery of complete design solutions that are ready for the real-world.
Aside from working in various industries for 15+ years, with the ability to speak 3 languages including English, Japanese and Chinese, communication has never been an issue when interacting and connecting with organizations from around the world.
Birmingham City University, England
Bachelor's Degree, Industrial and Product Design
PHILOSOPHY
Gordon believes design is the key to adding a special "something" to improve or enliven ones lifestyle. Whether it be adding or subtracting from an existing idea or problem, the outcome of a product should be to create a meaningful experience through story telling. Designers solve problems to deliver all dimensions of an experience that will also contribute to economical growth and business goals.
All while having fun.
THE DESIGNER
Aside from studying design in Hong Kong and achieving a BA from the City University of Birmingham England, Gordon was also raised in Japan and completed academics in a US-based school. This gave Gordon the opportunity to delve into diverse cultures that shape the backbone of his design ethos today whilst connecting bridges from all over the world. His diverse experience in multiple fields, including working in Germany, has helped industry leading companies and clients to leapfrog new innovations or existing categories.
Career
2024-
Creative Director
AMAZINGTHING
Creative direction / execution for the graphic and product departments, overseeing all-around areas including interior, motion graphics industrial production and marketing.
2021-2024
Lead Designer
CARDIEX | CONNEQT HEALTH
"Conneqting" and integrating professional medical technology through innovative designs.
2018-2021
Product Design Lead
TRANSTEK | LIFESENSE
Creating medical products easily accessible to consumers. Integrating health awareness in everyday lifestyles.
2017-2018
Product Designer
SELF EMPLOYED
Founded a design consultancy with a goal to bring ideas to life and improve lifestyle through better design. This experience lead to many positive connections and a step-up in design management.
2014-2016
Assistant Design Manager
MIO GLOBAL
In charge of design for the first PPG wearable in the market. Laid the foundation for fitness trackers and smartwatches using PPG to track heart rate.
2012-2014
Senior Industrial Designer
SK8TE4U
SPORTS PRODUCTION GmbH
Expedition to Germany. 3D visualizations of future products.
In charge of new health electronics line for the action sports field. POP's and graphics for corporate exhibitions and sports events.